![]() ![]() Like Optima and other earlier high-contrast sans, they are difficult to deliver responsibly without suffering from ill-conceived excess or timidity. and besides, I was stalling with the Sans. ![]() I listen to my customers and what they are needing. The primary reason was the amount of feedback and requests I was receiving for alternate versions, expansions, and 'hey, have you considered making?' and so on. The Script was released about a year later, but I paused the Sans. When the original Lust was first conceived in 2010 and released a year and half later, I had planned for a Script and a Sans to accompany it. The Lust Collection is the culmination of 5 years of exploration and development, and I am very excited to share it with everyone. By exploring past examples, I found my footing drawing for media now and how it might be used later-all the while, producing seamless, elegant curves and restrained indulgence (that sounds almost silly to say, but I like it). In each early Lust Text approach, the solution was lackluster and/or vanilla and not actually a 'Lust' typeface. In the process, and in need of inspiration, I looked backward to historical artifacts and precedent. The flow, the warmth, the personality needed to be there, but all of the excess had to be removed responsibly. ![]() I approached it as much from the side of the type designer, as I did a potential user. Years went into imagining what Lust Text should look like and how it should structurally behave in order to truly improve upon a setting that includes any of the Lust typefaces. This one took the most time and the most restarting. The font is currently #50 in Hot New Fonts. Lust Text contains 10 styles and family package options. Lust Text was designed by Neil Summerour and published by Positype. ![]()
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